{"id":482,"date":"2017-06-01T15:09:16","date_gmt":"2017-06-01T15:09:16","guid":{"rendered":"https:\/\/www.loadsys.com\/blog\/rebranding-loadsys-when-you-forget-about-your-own-brand\/"},"modified":"2025-01-15T03:15:06","modified_gmt":"2025-01-15T03:15:06","slug":"rebranding-loadsys-when-you-forget-about-your-own-brand","status":"publish","type":"post","link":"https:\/\/www.loadsys.com\/blog\/rebranding-loadsys-when-you-forget-about-your-own-brand\/","title":{"rendered":"Rebranding Loadsys – When you forget about your own brand"},"content":{"rendered":"

You\u2019re busy right? \u00a0Running and conducting a fast pace business can do that to you. \u00a0You get distracted and your primary focus is your current customers and business. \u00a0\u201cThe Cobbler\u2019s Children Have No Shoes\u201d is a common saying (referring to a shoemaker\u2019s children that has no shoes). \u00a0\u00a0This statement is very strong and it shows that we need to stay focused on every aspect of our business, even under our own roof.<\/p>\n

Recently LoadSys experienced just that. \u00a0Our brand was getting stale, being created in 2002 and slightly changing in 2008. \u00a0We realized we needed something new, something fresh, something that would not only change our brand experience for our customers, but also drive us in an upward direction as a company, including employee morale.<\/p>\n

In the past we would rush a brand design and site design. \u00a0\u00a0The exact core values we tell our clients not to do. \u00a0We failed to execute the quality craftsmanship and dedication that goes into our clients into LoadSys itself. \u00a0\u00a0So, what did we do? \u00a0\u00a0We treated ourselves like a client, creating a plan, establishing a budget, and assigning project managers to the project.<\/p>\n

Planning and Execution<\/h3>\n

We have always talked of taking LoadSys in a bigger direction. \u00a0Over the years our team\u2019s capabilities have grown and we are able to take on much larger web development projects. \u00a0So, our primary goal was to shift out of focusing on certain technologies we use to develop software and instead focused on some of the primary industries we have helped make customers successful in. \u00a0While having a technology focused site, we always kept it more fun and used more vibrant colors, we decided to switch directions and go towards a more serious, professional, and mellow tone. \u00a0We found some competitors that were using similar techniques and compiled our ideas to execute this.<\/p>\n

Logo Design and Branding<\/h3>\n

This is the absolute core of this project. We had to get this right and the rest would start to flow. Here are some examples of the final deliverable of this phase. Needless to say, this got us excited again.<\/p>\n

You can view the full re-design deliverable here<\/a>.<\/p>\n

Website Re-design<\/h3>\n

Now that we had a vision for our brand, we were ready\u00a0to take on the website. Our existing site had a lot of aspects we liked, but also had a lot of things we did not like. This is fine and there is nothing wrong to reuse items that have worked in the past. For instance, we kept some of the areas of our site that focused on the technology we use, we just now chose to keep it off the radar more. Our blog was a big aspect that had to stay. We have many developers that come to our content frequently for help with their work. So, we kept this content. All of this is fine, but as mentioned, we still wanted to change our primary focus to attract the industries we mentioned above.<\/p>\n

With the new brand, coupled with a solid homepage that makes it very simple for visitors to know exactly what we do in the first couple of seconds was crucial. Our site needed to look professional to attract the clientele we want to approach and we think we achieved that. We also changed our core focuses to industries we have thrived in. You can see we included that in a few spots. This is only a small portion of the deliverable for the website design portion and of course there have been tweaks since we have launched.<\/p>\n

You can view the full website re-design deliverable here<\/a>.<\/p>\n

After nearly 4 months of hard work and a costly investment, we finally launched in April 2017. \u00a0\u00a0We have seen our bounce rate decrease by nearly 25%. \u00a0\u00a0We are converting on many more visitors and larger clientele we are trying to market to.<\/p>\n

You see, we were blind. \u00a0Here we are, a web development company that does quality work, and we failed to treat our own work and our own business as quality. \u00a0\u00a0It only makes sense to use the same processes that we do for our very own clients on ourselves.<\/p>\n

In the end, this re-branding didn\u2019t just create a new look and feel for us. \u00a0There are many intangible benefits including:<\/p>\n